Our Formula
Ingredients with intention.
Thoughtfully selected botanicals, adaptogens, and clinically studied ingredients designed to support everyday wellness — rooted in traditional wisdom and guided by modern formulation standards.
Stress · Calm · Sleep
A modern adaptogenic formula designed to support nervous system balance, emotional wellbeing, and restorative sleep.
KSM-66® Ashwagandha
Clinically studied stress & nervous system support
A premium full-spectrum Ashwagandha root extract traditionally used in Ayurvedic practice to support stress resilience, emotional balance, and recovery from daily fatigue. KSM-66® is recognized for its concentration, quality, and bioavailability, making it one of the most trusted Ashwagandha extracts globally.
Why we use it: To help support calm, nervous system balance, and daily stress adaptation.
Bacopa Monnieri
Cognitive clarity & mental balance
A traditional Ayurvedic botanical used to support focus, cognitive performance, and mental calm. Bacopa is valued for its ability to support cognitive resilience while complementing adaptogenic formulations focused on emotional wellbeing.
Why we use it: To support mental clarity alongside calm and emotional balance.
Jatamansi
Deep calm & restorative support
A grounding Ayurvedic herb traditionally used to support relaxation, sleep quality, and emotional wellbeing. Known for its calming properties, Jatamansi has long been used in traditional wellness practices focused on nervous system restoration.
Why we use it: To support deeper relaxation and restorative nighttime routines.
Bio-Cleanse · Digestive Balance
A gentle daily formula designed to support digestion, microbiome balance, and digestive comfort without harsh stimulation.
Organic Psyllium Husk
Daily digestive support
A natural source of soluble fiber traditionally used to support digestive regularity and gut health. Psyllium husk helps support healthy digestion while contributing to microbiome nourishment and digestive balance.
Why we use it: To support regularity and gentle digestive cleansing.
Triphala Extract
Traditional Ayurvedic digestive support
A respected Ayurvedic blend traditionally used to support digestion, internal balance, and gentle detoxification. Triphala is valued for its ability to support digestive wellness while remaining gentle for everyday use.
Why we use it: To support digestive balance and long-term gut wellness.
Inulin
Prebiotic microbiome nourishment
A naturally derived prebiotic fiber commonly sourced from chicory root. Inulin helps nourish beneficial gut bacteria and supports a balanced digestive environment.
Why we use it: To help support microbiome diversity and digestive health.
Women's Hormonal Wellness
A thoughtfully formulated botanical blend designed to support women through periods of hormonal transition and everyday wellbeing.
Hormonal Wellness Support
Balance through transition
ayu harmony is being developed to support women navigating hormonal shifts associated with perimenopause and menopause. The formula focuses on supporting: Emotional wellbeing Nervous system balance Daily vitality Overall wellness support Essential Oils & Botanical Support Gentle daily ritual support Selected botanical and aromatic ingredients are being explored for their traditional use in women's wellness and emotional wellbeing practices.
Why we use it: Why we use them: To create a more calming, grounding, and supportive daily wellness ritual.
- Artificial fillers
- Hidden proprietary blends
- Synthetic colors
- Unnecessary additives
- Overstimulating formulations
- Low-quality raw materials
Quality & Sourcing
Quality without compromise.
We work with carefully selected manufacturing and ingredient partners to ensure every formulation aligns with our standards for quality, consistency, and transparency. Our approach focuses on:
- Premium ingredient sourcing
- Formulation integrity
- Bioavailability
- Thoughtful daily use
- Clean wellness practices
Traditional by origin. Clinical by design.
Clove Theory combines traditional botanical wisdom with modern wellness formulation creating products designed for everyday rituals, long-term wellbeing, and a calmer approach to health.
- Clinically Selected Ingredients
- Premium Botanical Extracts
- Transparent Formulations
- No Proprietary Blends
- Daily Ritual Focused
- Modern Ayurvedic Wellness
your wellness begins here
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