Privacy policy

 

 

Last updated: May 2026

 

At Clove Theory, we believe privacy should be as transparent as our ingredients. This Privacy Policy explains how we collect, use, and protect your personal information when you visit or make a purchase from our website.

This website is operated by The Clove Theory Ltd. Throughout the site, the terms “we”, “us”, and “our” refer to The Clove Theory Ltd.

 

 

 

 

  1. Information We Collect

 

When you visit our website, place an order, subscribe to our newsletter, or contact us, we may collect the following information:

Personal Information

  • Name
  • Billing address
  • Shipping address
  • Email address
  • Phone number
  • Payment details (processed securely through third-party providers)

Technical & Usage Information

  • IP address
  • Browser type
  • Device information
  • Website interaction and browsing behavior
  • Referral source
  • Cookie and tracking information

 

 

 

 

2. How We Use Your Information

 

We use your information to:

  • Process and fulfill orders
  • Provide customer support
  • Send transactional communications and order updates
  • Improve website functionality and user experience
  • Prevent fraud and unauthorized activity
  • Analyze website performance and usage trends
  • Send marketing communications where consented or permitted by law

 

 

 

 

3. Legal Basis for Processing

 

Under applicable UK data protection laws, we process personal information based on:

  • Contractual necessity
  • Legitimate business interests
  • Compliance with legal obligations
  • Your consent, where required

 

 

 

 

4. How We Share Your Information

 

We may share limited personal information with trusted third parties that help us operate our business, including:

  • Payment processors
  • Shipping and logistics providers
  • Ecommerce infrastructure providers
  • Analytics providers
  • Marketing and advertising partners
  • Customer support and email service providers

These third parties only receive information necessary to perform their services.

We do not sell your personal information.

We may also disclose information where required by law or to protect our legal rights.

 

 

 

 

5. Shopify & Third-Party Services

 

Our store is hosted on Shopify, which provides the ecommerce platform that allows us to sell our products and services.

We may also use trusted third-party tools and platforms, including:

  • Google Analytics
  • Meta/Facebook Pixel
  • TikTok Pixel
  • Email marketing platforms
  • Payment providers

These services may collect information in accordance with their own privacy policies.

 

 

 

 

6. Cookies & Tracking Technologies

 

We use cookies and similar technologies to:

  • Enable core website functionality
  • Remember user preferences
  • Analyze website traffic and performance
  • Improve customer experience
  • Deliver relevant advertising

For more information, please review our Cookie Policy.

 

 

 

 

7. Marketing Communications

 

If you subscribe to our newsletter or opt into marketing communications, we may send you:

  • Product updates
  • Wellness insights
  • Promotions and offers
  • Brand news and educational content

You can unsubscribe at any time using the link included in our emails.

 

 

 

 

8. Your Rights Under UK GDPR

 

If you are in the United Kingdom or European Economic Area (EEA), you may have the right to:

  • Access your personal information
  • Correct inaccurate information
  • Request deletion of your data
  • Withdraw consent
  • Restrict or object to processing
  • Request portability of your information

To exercise any of these rights, please contact us using the information below.

 

 

 

 

9. International Data Transfers

 

Your information may be processed outside the United Kingdom by trusted service providers operating in other countries.

Where international transfers occur, we take reasonable steps to ensure appropriate safeguards are implemented in accordance with applicable data protection laws.

 

 

 

 

10. Data Retention

 

We retain personal information only as long as necessary for:

  • Order fulfillment
  • Legal and accounting obligations
  • Fraud prevention
  • Legitimate business operations

 

 

 

 

11. Data Security

 

We implement reasonable administrative, technical, and organizational safeguards designed to protect your personal information from unauthorized access, misuse, disclosure, or loss.

However, no method of transmission over the internet is completely secure.

 

 

 

 

12. Children’s Privacy

 

Our website and products are not intended for individuals under the age of 16.

We do not knowingly collect personal information from children. If we become aware that personal information has been submitted by a child, we will take reasonable steps to delete such information.

 

 

 

 

13. Changes to This Privacy Policy

 

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. Any updates will be posted on this page with a revised “Last updated” date.

 

 

 

 

14. Contact Us

 

If you have questions regarding this Privacy Policy or your personal data, please contact us at:

The Clove Theory Ltd
Registered in England & Wales
Registered Office: 2 Frederick Street, London, WC1X 0ND
Company Number: 17215612
Email: info@clovetheory.com